Privacy Policy

1) Information On The Collection Of Personal Data And Contact Details

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data includes all information that can be used to identify you directly or indirectly.

1.2 The controller for data processing on this website is Mabel & Mae. The controller is the natural or legal person who determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries). You can recognize an encrypted connection by “https://” and the lock icon in your browser bar.

2) Data Collection When Visiting Our Website

When visiting our website for informational purposes only, we collect only the data that your browser sends to our server (server log files). This may include:

  • Pages visited on our website

  • Date and time of access

  • Amount of data transferred

  • Referring website

  • Browser and operating system used

  • Anonymized IP address

This information is collected to ensure the stability, functionality, and security of our website. It is not shared with third parties except where required by law.

3) Cookies

We use cookies to make your experience on our website more user-friendly and effective. Cookies are small text files stored on your device. Some cookies are session-based and expire when you close your browser. Others remain on your device to recognize your preferences on future visits.

Cookies may collect data such as browser type, location, and IP address. Persistent cookies are automatically deleted after a set period.

Some cookies help simplify ordering (e.g., remembering items in your shopping cart). If cookies process personal data, this is done to perform your order or to protect our legitimate interest in ensuring optimal website functionality.

We may also work with advertising partners who place cookies to make our online offers more relevant. In such cases, you will be informed separately.

You can configure your browser to notify you when cookies are set, to accept or reject them individually, or to block them entirely. Please note that disabling cookies may limit website functionality.

4) Contact

When you contact us (e.g., via email or contact form), we collect and process your personal data solely for the purpose of handling your request. If your contact relates to an order, we process the data as part of fulfilling that contract.

Your data will be deleted once your inquiry has been resolved, unless legal retention requirements require us to keep it longer.

5) Customer Accounts And Order Processing

When you open a customer account or place an order, we collect the personal data you provide (such as name, shipping address, billing address, email, and payment details). This data is required to process your order and deliver products to you.

After your order has been fulfilled, we retain data only for as long as legally required (for tax, accounting, or compliance purposes). You may request deletion of your customer account at any time by contacting care@mabelandmae.com.

6) Direct Marketing

6.1 Email Newsletter

If you sign up for our newsletter, we will use your email address to send updates and offers. You must confirm your subscription via a double opt-in process. You may unsubscribe at any time via the link in each newsletter or by emailing us.

6.2 Emails To Existing Customers

If you have made a purchase with us, we may use your email address to send offers for similar products, unless you opt out. You may unsubscribe from these emails at any time at no cost beyond standard transmission rates.

7) Order Processing And Payment

We share necessary personal data with shipping providers and payment service providers to complete your order. Payment details are transmitted securely to the respective payment provider (e.g., Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay).

Each payment provider applies its own privacy practices, which we recommend reviewing.

 

8) Review Reminders

With your consent, we may send you a one-time email reminder to leave a review of your order. You can withdraw your consent at any time by contacting us.

9) Social Media Plugins

We may integrate social media buttons (such as Facebook or Instagram) into our website. To protect your data, these are implemented as simple links. No data is shared unless you click the button, which opens the provider’s site.

For more information about how these providers use your data, please see their privacy policies.

10) Online Marketing & Analytics

We use online marketing tools such as Google Ads and remarketing technologies, as well as analytics tools such as Google Analytics, to improve our website and advertising. These tools may use cookies to measure performance and deliver relevant ads.

We respect your privacy and comply with applicable US privacy laws, including state-specific frameworks such as the California Consumer Privacy Act (CCPA/CPRA), where relevant.

You can opt out of data collection by adjusting your browser settings or using the opt-out tools provided by these services.

11) Your Rights

Under applicable US privacy laws, you have certain rights, including:

  • The right to know what personal information we collect and how we use it.

  • The right to request access to and deletion of your personal data.

  • The right to opt out of the sale or sharing of personal data (where applicable).

  • The right to non-discrimination for exercising privacy rights.

To exercise your rights, please contact us at care@mabelandmae.com.

12) Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. Once retention periods expire, data is securely deleted.

13) Contact

If you have any questions or concerns about this Privacy Policy or how we process your data, please contact us at:

Mabel & Mae

Email: care@mabelandmae.com